We all love cheap, cute clothes…at least for a little while. However, because low prices usually mean low quality, we’re quick to throw away garments after some wear and tear, which ends up creating a lot of material waste. H&M is combatting this with their new I:Collect bins. It’s a pretty sweet deal. Starting next month, H&M lovers can bring in their used clothes and, for their charitable donation, receive a discount on a future purchase. Then, I:Collect, H&M’s partner company, will reprocess those textiles and create new garments with them. The article doesn’t even have to be from H&M, so there’s no excuse to give something back, especially when you’re getting something awesome in return!
However, what may be the best part of H&M’s sustainability initiative is that it isn’t their first one. They are already the world’s largest user of organic cotton, have worked with Bangladesh garment workers on workers’ rights, have reduced the amount of water used in its denim production, and has a goal to reach zero chemical discharge by 2020.
H&M states their reasoning behind the initiative: “Every year, tons of textiles are thrown out with domestic waste and end up in landfill. As much as 95% of these clothes could be used again; re-worn, reused or recycled — depending on the state of the garment. Long-term, H&M wants to reduce the environmental impact of garments throughout the lifecycle and create a closed loop for textile fibers.” One of our favorite stores actually doing something good? I don’t know about you, but this tree-hugging H&M devotee is more than happy to jump on this discounted bandwagon.