Pop Culture: H&M Gives Back


We all love cheap, cute clothes…at least for a little while. However, because low prices usually mean low quality, we’re quick to throw away garments after some wear and tear, which ends up creating a lot of material waste. H&M is combatting this with their new I:Collect bins. It’s a pretty sweet deal. Starting next month, H&M lovers can bring in their used clothes and, for their charitable donation, receive a discount on a future purchase. Then, I:Collect, H&M’s partner company, will reprocess those textiles and create new garments with them. The article doesn’t even have to be from H&M, so there’s no excuse to give something back, especially when you’re getting something awesome in return!


However, what may be the best part of H&M’s sustainability initiative is that it isn’t their first one. They are already the world’s largest user of organic cotton,  have worked with Bangladesh garment workers on workers’ rights, have reduced the amount of water used in its denim production, and has a goal to reach zero chemical discharge by 2020.


H&M states their reasoning behind the initiative: “Every year, tons of textiles are thrown out with domestic waste and end up in landfill. As much as 95% of these clothes could be used again; re-worn, reused or recycled — depending on the state of the garment. Long-term, H&M wants to reduce the environmental impact of garments throughout the lifecycle and create a closed loop for textile fibers.” One of our favorite stores actually doing something good? I don’t know about you, but this tree-hugging H&M devotee is more than happy to jump on this discounted bandwagon.

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3 Responses to Pop Culture: H&M Gives Back

  1. Julia says:

    I don’t know how about You, but I do not trust H&M. There were sooo many affairs including this brand (like burning factories in workers in it) that I find it really unlikely that they now decided to be a good, friendly company. More possible is that some Unicef went to their factory in Bangladesh, took pictures of 5 years old kids sewing their clothes and H&M is trying desperately to obscure it. Or something like that.
    But the idea of recycling clothes is good. I hope they’ll introduce that thing to my country. I will never use the discount though 😉

    • lindsay says:

      Although I can’t speak to all of H&M’s actions, I have to give them props for the factual, actual movements that they have undertaken. I think that their new initiative to create more sustainable, recycled clothes is great, and that is what I want to promote. Unfortunately, I do not know about any of their other possible misdeeds, although I am sure that they are not the only large clothing company committing them. Sometimes, you do have to choose between the lesser of two evils, and I must say that, in a contest of sustainability, H&M beats its competitors by a mile. I hate to say that we have to think in relative terms, but sometimes we do. Still, I’m very happy to hear that you’ll be contributing to their initiative, even if you don’t want the discount 🙂 Thank you for your comment!

  2. Pingback: H&M Goes Online…Finally! | I Eat Grass

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