If you’re not already on Ble.at, then you will be right after you finishing reading this article. Why? Because Ble.at is the next big social network and…it’s exclusively for vegans.
Interested? I thought so.
Ble.at is a UK based website created by Matthew Glover and Mike Dean. It only launched a week ago, on May 10, so it’s still in beta (meaning the creators haven’t worked out all the bugs), but the site looks amazing so far. The best way I can describe Ble.at is as a combination of Facebook, Tumblr, and Pinterest. It has the personal profile aspect of Facebook and the “follow” feature of Tumblr, but overall, Ble.at is most like Pinterest because each post resembles a pin. Not only that, but every post can be “rebleated.” The main difference is that Ble.at does not have any boards to separate different types of posts, although all of your rebleats are showcased on your home screen.
Ble.at allows you to eight types of posts: article, recipe, image, video, event, campaign, group, and organization. (Recipe is my favorite…) Recipe and article posts are where Ble.at resembles Pinterest the most, but the edge that it has over Pinterest (in my mind, at least) is that all of these recipes are vegan. No longer do I have to pass over awesome recipes because they’re not vegan. Recipes is my favorite part of Ble.at, but if you’re less food obsessed, Ble.at has tons of content for you as well.
When you sign up for Ble.at, it assesses your interest in various elements of veganism. After creating your username, you mark your interest (very interested, interested, not interested) in categories like: animal rights, campaigns, charities, events, recipes, health, lifestyle, environment, etc. Even though we’re all vegans, we’re still individuals, and this feature allows users to tailor content to fit their personal priorities.
Ble.at is great for individual users, but it can also be useful for vegan businesses. Although they haven’t introduced any of the features yet, Ble.at promises that there will be special features for businesses in the future. Right now, vegan businesses can advertise on Ble.at and users can bleat about businesses that they love, so I can’t wait to see what more is to come. Ble.at states that it is more than a vegan directory (and it definitely is), but vegan businesses can definitely gain customers through Ble.at.
You heard it here first: Ble.at is going to be big. Over the next few months, Ble.at is planning on incorporating tons of new features. Although I’m very excited for these small improvements, I’m already in love with the overall concept. Ble.at isn’t just bringing together vegans from all over the world, it’s uniting a movement. Ble.at is all about making veganism more mainstream and accepted, and I believe that there’s no better way to do that than by making resources available to as many people as possible. Ble.at is doing just that, and us grass munchers couldn’t be happier.