The Big Mac isn’t so big to our northern neighbors. Ten years ago, Canadian McDonalds ditched their veggie burgers, but they’re now reintroducing the concept of meat-free options with two new wraps. The Mediterranean and the Santa Fe Veggie Wraps are proof that Canada’s consumers (51% of those surveyed!) want better meatless options in restaurants.
McDonalds said that their menu change was due to a recent study of Canadian consumers by Environics Research Group that found 76% of those surveyed wanted more vegetables in their diet.
However, just because consumers want more veggies, that doesn’t meant that McDonalds is bringing back the veggie burger. Instead, they’re creating something entirely different. John Betts, CEO of McDonald’s Canada, told the National Post, “People always ask for the veggie burger. We’re going to surprise them with [this] … It’s a much more contemporary product, and I think it tastes a lot better.” Although the veggie burger was taken off the menu in 2002 due to insufficient sales, 71% of the survey’s respondents said that they seek meat-free items at least sometimes, even if they don’t consider themselves vegetarians.
However, those Canadians who do consider themselves vegetarians can rejoice. Both of the new McWraps are entirely vegetarian, but can easily be made vegan. The Mediterranean Veggie contains roasted garlic hummus, feta cheese, tomatoes, cucumbers, red onions, shredded iceberg lettuce, onions seasoned with lemon and a feta sauce. Just get rid of the feta and feta sauce, and you’re ready to go. The Santa Fe contains roasted corn, black beans, a blend of light cheddar and Monterey Jack cheeses, tomatoes, red onions, shredded iceberg lettuce and tri-color tortilla strips mixed with chili lime glaze and a Southwest sauce. You definitely have to nix the cheese, but you should also ask about the tortilla strips, chili lime glaze, and Southwest sauce just to be safe.
Even though you have to make a few modifications, this is a hugely progressive step for McDonald’s menu. If McDonald’s debuted a menu with these two veggie wraps in the US, would you try them?