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iEG 2.0

It’s been a long time coming and it’s finally here, I Eat Grass 2.0!  This is the beginning of the next level for us to look for more recipes, more pictures, more videos and new content. We strive to be innovators and pioneers in the plant-based lifestyle movement. After all, eating is only a small part of this crazy thing called life.  I invite you take some time to explore the new features of the site and stick with us as we continue to make adjustments.

My goal is to bring the community together “offline” as much as possible and the work this year has been amazing. In January we launched  Petite Dejuener, the waffle brunch in Brooklyn, to a cult following. In spring, we landed at the  New York Vegetarian food festival where we served hundreds of happy people Mac & Yease. Then we kicked off summer with Wildflower the weekend that really put a lot of things in perspective for me. The personal challenge of feeding and satisfying nearly 500 people during Wildflower Weekend was my coming out party. I executed five different menus in three days. The energy we generated around that weekend brought a lot of creative people into the fold.  My latest step is my episode of Rocco’s dinner party airing tomorrow at 10pm on Bravo. One small step…
Thank you and stay tuned!

-Ayinde

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